I'm working on a couple of social media consulting projects and I'm in the process of researching and figuring out the best way to harness the Facebook fan page. What is the best way to use this page? Who are we targeting? What are we offering?
As I wade through this, I look to certain pages that are successful and thriving. One my favorites is the page featuring our favorite pink and green palace: the Lilly Pulitzer fan page. Whether or not you love Lilly, you've got to take a look at their page. I realize their customer's brand loyalty far exceeds the expectation of even the most successful company but regardless their page is inviting, engaging and keeps people coming back. There are consistent updates, relevant information, fun applications and giveaways. Fans feel at home and regularly post photos and tidbits from their Lilly-filled lives. If you are looking to Facebook to expand your social media efforts, this page is a great piece of inspiration!
xoxo,
EHK
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4 comments:
The Lilly fan page is great! I know people of all ages on facebook, it seems to be getting pretty universal. Best of luck and hope you have a great weekend! = )
this is really good thinking. I babysit for a lady who is starting a business and I am trying to help her get started on blogging & facebook :)
Hello, I really wanted to leave you a comment to say how much I've enjoyed reading your posts. You have some great pictures too.
Thank you for sharing your writing and pics - very generous !!
A large part of my role is recruiting and marketing...and I think that Facebook/Twitter are more "things you have to be with the times" rather than tools that actually generate results...we track our data pretty closely, and we use a wide variety of media (internet, print, grassroots, Facebook, refer a friend, etc)...and honestly, Facebook/Twitter are fairly useless...it may depend what your end goal is, but when you actually look at the data, I don't know that Facebook generates sales/_____ (insert whatever you're trying to generate here). I was talking to a friend who has my role at a similar organization, and she agreed.
Just my 2 cents!
I think you have to have them if you want to be seen as "with it," but I don't think they always lead to results. We've found that Facebook more enhances your other strategies...but that could just be us!
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