I'm working on a couple of social media consulting projects and I'm in the process of researching and figuring out the best way to harness the Facebook fan page. What is the best way to use this page? Who are we targeting? What are we offering?

As I wade through this, I look to certain pages that are successful and thriving. One my favorites is the page featuring our favorite pink and green palace: the Lilly Pulitzer fan page. Whether or not you love Lilly, you've got to take a look at their page. I realize their customer's brand loyalty far exceeds the expectation of even the most successful company but regardless their page is inviting, engaging and keeps people coming back. There are consistent updates, relevant information, fun applications and giveaways. Fans feel at home and regularly post photos and tidbits from their Lilly-filled lives. If you are looking to Facebook to expand your social media efforts, this page is a great piece of inspiration!

xoxo,
EHK