SJP is the new creative director of Halston Heritage, a less expensive extension of the famed label Halston. If there was ever a celebrity fit to be a designer and/or work for a major label, Sarah Jessica is it. In the 1960s and 70s, Halston was creating what would become iconic fashion statements. He designed Jackie Kennedy's pillbox hat worn to JFK's inauguration. And created the darling of the disco: the jersey jumpsuit. After a disappointing re-birth in 2008, the brand is looking to generate some excitement and jumpstart the new Halston Heritage line which includes pieces ranging from $55-$595. Above, SJP pictured in a dress from the new line on the set of SATC 2. I can't wait to see what she brings to the line, and in a world where celebrity fashion lines are a common as celebrity rehab, you can bet all eyes will be on SJP and Halston, as she tries to rise above her celebrity status to create something truly substantial at the fashion house.